This could be a cultural or local difference, but I'm personally more familiar with the artist name coming first, wherever it involves promotional or commercial material (i.e. in western/northern Europe, but prevalent in the US as well, I believe).
As for your question, I would simply state that the item is a reproduction, and what medium is used to produce it:
format | example |
---|---|
artist name | Kazimir Severinovich Malewitsch |
title | Female Torso |
original dimensions (height x width) | 52 x 73 cm |
medium | oil on canvas |
This is a photographic reproduction (medium) | This is a photographic reproduction (giclée print on canvas) |
- You can add the artist's year of birth (and year of death if deceased) between parentheses after the artist's name.
- You can add the year of production after the title (e.g. 'Female Torso, 1928/32') or between title and dimensions.
- It's also customary to indicate the type of edition (open or limited), and the number, in case of the limited, numbered edition. Buyers will want to know how unique their print is. This is usually added manually (and by the artist, who usually provides a signature, as well) when the prints are checked, which gives it an even more appealing look.
- In your case there is no difference, but I pointed out that the dimensions noted on the back (or elsewhere) are of the original, for clarity's sake.
- You can alternatively opt for 'Medium (this is a photographic reproduction)' or 'Medium. This is a photographic reproduction.', depending on what you find important and want to emphasize.
Once people notice the medium that is mentioned first is different from the medium of the item they are holding, they will usually realize that it's a reproduction, but this might not be as straightforward to people not familiar with either. - As a final note: there are standards, but no regulations: ultimately you can choose what you prefer based on your own wishes and experience.
The best thing to do, of course, is to let the artist decide, if possible, and discuss options that let the their (artistic) intentions come to the fore, but will also take into account the commercial viability.